Connect with people
across the globe
without ever leaving
the rural district
With 'cricket' as a first opportunity
Stands out as 'International hub city'
'Sano Cricket Challenge !!! ' started in July 2018 as a regional revitalization project. Through various initiatives such as facilities, mechanisms, and planning, we will increase the number of people involved and interact then challenge the activation of Sano City!
That’s not well-known in Japan but it is the second most popular sport in the world after soccer. There are over 1 billion fans, and the player population is over 300 million. The world's top players earn an annual income of 3 billion yen.
The Japan Cricket Association has been committed to the spread and strengthening of cricket in Japan.
With the Association's steady efforts, many cricket players and other related people from Commonwealth of Nations, Asian countries as well as Japan, visit Sano through games, competitions and tourism.
The sport called ‘Cricket’ transcend “nationality, race, gender, religion” and connect us to people, cultures and businesses around the world.
Cricket is not well known in Japan, but therefore it has great potential.
Creation of business opportunity
At Sano Cricket Challenge !!!, we will design business with countries around the world using cricket as a common language.
Sano International Cricket Ground
300-1, Tochimoto-Cho, Sano, Tochigi, 327-0312 JAPAN