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  • Connect with people
    across the globe
    without ever leaving
    the rural district

    SANO CRICKET
    CHALLENGE!!!

Sano
Cricket
Challenge!!!

Sano
CricketCafe
&SelectShop

Information

About

Concept

With 'cricket' as a first opportunity
Stands out as 'International hub city'

'Sano Cricket Challenge !!! ' started in July 2018 as a regional revitalization project. Through various initiatives such as facilities, mechanisms, and planning, we will increase the number of people involved and interact then challenge the activation of Sano City!

MOVIE

Base

Sano International Cricket Ground(SICG)
The only cricket ground in Japan with the size of an international standard
We aim to make the vast field of beautiful natural grass a “cricket sacred place” that Sano City can be proud of. Also, as a “comfortable space” for the general public, we will create new value as “Sano City International Community Ground -SICG-”.

Why cricket?

1
Major sports

That’s not well-known in Japan but it is the second most popular sport in the world after soccer. There are over 1 billion fans, and the player population is over 300 million. The world's top players earn an annual income of 3 billion yen.

2
The headquarters of the Japan Cricket Association is in Sano City, Tochigi Prefecture.

The Japan Cricket Association has been committed to the spread and strengthening of cricket in Japan.

With the Association's steady efforts, many cricket players and other related people from Commonwealth of Nations, Asian countries as well as Japan, visit Sano through games, competitions and tourism.

3
Social sports

The sport called ‘Cricket’ transcend “nationality, race, gender, religion” and connect us to people, cultures and businesses around the world.

Cricket is not well known in Japan, but therefore it has great potential.

Communication

We will continue to update the city with “fun, learning and acting”
approach together with “Sano citizens” and “visitors” by valuing the connection!

Support staff recruitment

We are looking for challenge staff!

Business

Business communication

Creation of business opportunity

At Sano Cricket Challenge !!!, we will design business with countries around the world using cricket as a common language.

Contact Us

Sano International Cricket Ground 
300-1, Tochimoto-Cho, Sano, Tochigi, 327-0312 JAPAN